Writer.
Producer.
Connector of dots.
Babbler of nonsense.*
*As per google, the name Lollar is most likely derived from the Middle Dutch word “lollaerd” meaning “babbler of nonsense”.
I love a good coincidence. I uncover unique connections, bringing them to the fore to create content, campaigns and products that tell a thoughtful, clear and clever story.
Meet Me.
I put the pieces together – from script writing, budgeting, hiring cast and crew to location scouting, wardrobe and prop styling, coordinating call sheets and craft services to working with editors in post.
I coordinate shot lists, call sheets, props, locations, budgets, hire models and crew, organize craft services and assist art director with whatever is needed to get the shot.
I research and build brand personas to inform the brand voice. I weave these elements into everything I do, creating authentic brand stories and purposeful campaigns that connect with their audience.
Starting with detailed mood boards and briefs, I work with photographers and designers to create evocative and visually-rich images.
A holistic process from conception to launch. I assemble data-driven briefs using trend-forecasting, ingredient and market research. I work with R&D teams, lead product testing and develop launch campaigns.