Tall on ideas.
Like a good ping pong partner, I’m known for bouncing around ideas and serving up a quick and quirky wit.
Throughout my career, I have been brought into meetings, often unrelated to my role, to help form concepts and break ideas.
Photo credit: Rachel PickAbout Me.
Based in Vancouver, Canada, I have a blue sky way of thinking that is grounded in tactical strategy. Always curious, my creative process starts with asking questions, listening and conducting thorough research to develop a keen understanding of the market landscape and audience.
Working as part of in-house creative teams in the beauty and travel industries over the past 15 years, I produce video and photo shoots, develop and name products, write brand stories, personas, mission statements and create fully-integrated digital, print campaigns and go-to market strategies.