Brand and Copy

I research and build brand personas to inform the brand voice. I weave these elements into everything I do, creating authentic brand stories and purposeful campaigns that connect with their audience.

Digital and Print Campaigns

I have created thoughtfully integrated DTC campaign strategies across website, email, social channels, paid digital and print media. I’ve produced printed collateral including brochures, POS materials and packaging.

Brand Identity

I believe brand identity is created in direct conversation with its audience. I have developed authentic brand stories, dynamic brand personas and powerful brand voices for Club Intrawest, AG Hair and Denoue.

AG Holiday Campaign 2020 (DTC)

We wanted to promote AG's new body care line, the AG hair care line as well as recognize the stress of the pandemic. I used the word "care" to bridge all three messages together and wove the themes of “give care” and “take care” throughout the campaign.

Design by Samantha Medford

AG Holiday 2020 (DTC). We wanted to promote AG's new body care line, the AG hair care line as well as recognize the stress of the pandemic. I used the word "care" to bridge all three messages together and wove the themes of “give care” and “take car

AG Texture 2016

This line was developed to enhance the natural texture of hair. The idea that these products work with your hair instead of fighting against it. We really wanted to celebrate the intricacies of different hair types with lightweight products that help hair feel touchable and create an effortless, undone look.

Design by Kris Blizzard

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AG Natural 2017

Plant-based wellness for healthy hair. The launch of the Natural collection combined vegan, superfood ingredients with light essential oil fragrance to bring high performance and an elevated aesthetic to the market.

Design by Kris Blizzard

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AG Coco and Bloom 2018

An extension of the best-selling Natural collection, hairspray the natural way. Coco and Bloom were developed to be multifunctional hairsprays formulated with plant-based superfood ingredients to help prep, set and style hair.

Design by Kris Blizzard

AG expanded the popular Natural Collection with two new hairsprays – Coco and Bloom. The campaign focused on the idea of nourishing hair with Coco to create a healthy foundation and then styling with Bloom to help it flourish.

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Denoue

Style starts with foundational, feel-good haircare. Light and bright essentials for all types of hair. Sunny Day Shampoo and Long Weekend Conditioner protect and extend colour against UV rays, while Best Friend Hair Primer, Sea Me Wave Spray and Curl Dream Defining Cream help make styling a breeze.

Design by Kris Blizzard

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Intrawest

Created in summer 2013 for Club Intrawest, this digital and print
campaign celebrated summer vacations, evoking a sense of nostalgia
and excitement for road trip destinations in Ontario, Quebec and BC.

Designed by Eric Roddy