Product Development
A holistic process from conception to launch. I assemble data-driven briefs using trend-forecasting, ingredient and market research. I work with R&D teams, lead product testing and develop launch campaigns. Below is a sample of products developed with AG Hair.
AG’s best-selling Natural Collection launched in 2018. We formulated the entire line to be vegan, sulfate- and silicone-free, using nutrient-dense superfoods including apple cider vinegar, snow mushroom, coconut oil, mango seed butter and rosehip oil. Our goal was to create plant-based wellness for healthy hair.
AG’s Texture Collection launched in Spring 2016. We developed these products to enhance the hair’s natural texture, working with it instead of against it – helping to create a lived-in, unfussed look. Each product is formulated with AG’s Sea Complex, containing an infusion of naturally texturizing seaweed and moisturizing seaberry oil.
Fashion Magazine Beauty Award 2017
BC Living Simply Beautiful Award 2018
AG Hair Balance sulfate-free apple cider vinegar shampoo
Shape Beauty Awards 2018
Fashion Magazine Innovation of the Year 2019
AG Hair Glow shine infuse serum
Self Magazine Beauty Award 2017
AG Hair Tousled Texture body & shine finishing spray
Self Magazine Beauty Award 2016
AG Hair Sea Spray beachy wave finish
Sterling Silver Mask was added to AG’s Colour Care Collection in 2019. We combined the purple pigment from fan-favourite Sterling Silver Shampoo with a moisture-rich, nourishing hair mask to make a treatment that blondes LOVE! Intense toning + deep conditioning.
AG’s Repair Collection was reimagined in Winter 2020. Formerly using keratin protein, the Repair products were re-formulated to be vegan. Inspired by innovative ingredients in skin care, Repair is infused with vitamin C, plant-based squalane, vegan collagen and vegetable protein to not only strengthen hair but add elasticity and softness.